A New App “Soon”: Will it soon make space in the hearts of users?

Smartphones with their applications are like a coin with two sides. There are multiple applications to engage us and to distract us from our daily tasks, and also if look the other side of it, then there are multiple applications to help us in remembering the things that we wish to do. When it comes to mobile applications for organizing your everyday tasks, Notepad is a name that immediately comes to mind. However, you probably have noticed that often times even this app forget about your daily tasks. So, you need something that will keep you organized and remind you about your tasks.

Is there any new app that can organize your want-to-do list? Recently, you must have heard about a new app “Soon” that is much in the news for its special feature of organizing your “Bucket list” in a systematic way. Yes, this is one of the best ways to organize your remember-to-do-list. Scratching your head? Don’t be! Although, it’s not the first app that helps you remember, discover, and experience things that adds fun to your life.

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If you do remember how eagerly you pop open the Notepad app, when you heard about new movies, awesome cafes, cool restaurants, interesting books to jot down this information for later- and promptly forget about it. Sharing few similarities Soon, a new app mobile application, offers you a better way to help you keep track of all those things that you want to add in your want-to-do list.

What’s the idea behind this mobile app?

CEO and founder of “Soon”, Carl Ancher and his partner Henrik Evrell came up with an idea of making an app Soon, when they felt that there is no such application that can organize the things you hear about on a daily basis and that you want to try out. They conducted a small survey and found that Notepad app was popular but it appears to be quite messy. So they decided to give people an application that can preserve all the things you wish to do in future.

“It’s not about what you have done, but it’s about you will do next.”

This is what you get to see when you visit the site, and with this one-liner, the app makers are trying to get their message cleared across the masses. This app arranges all these things (that have mentioned above) in lists, and provides you appropriate images and geographical-info and also keeps a track of places you have already been to.

Whether it’s a movie or tv serial you want to watch, a book to read, or a bar to visit, with this app, you can keep a track of all these things. With this app, you can keep your “bucket list” items in their own dedicated space instead of adding them in a Notepad app. It wont be incorrect saying that it is the most easy way to keep your things in an organized manner.

What “Soon” has in it?

Most of the note-taking apps becomes messy on use, and you don’t even remember what you put in and where it is placed. Unlike other note-taking app, “Soon” more advanced and improved application that will help the user to keep the items in their own dedicated space. On using this app, you will come across different categories that are made to keep a track of things that you want to do but in its own category, For instance, if you want to watch a movie, you can update it in the “movies” category. This way, you don’t have to search the entire app and can keep it sorted out.

There are many categories including, “Books”, “Bars and Clubs”, “Movies”, “Hotels”, “Tv Serials”, “Museums”, “Restaurants”, “Cafe” and many more. This app pulls in all important and additional information that you need to know about the item, whether it’s about booking a movie ticket or reserving your table in the restaurant via OpenTable app, this app will keep all the important information up-to-date in your app. When you have completed the item, you can mark it as completed item by marking it off the list. This won’t delete the item from the app, but move it into a “past” section of this app.

Also, this app offers a social element that allows you to follow your Kins and Kiths on this application in order to see what they’re planning to do in the future. If in case, you don’t have much friends using this application, a “trending” section will show the hottest items in your city or your neighborhood. This feature is ideal to use when you are traveling.

Conclusion

Will this application make a space for itself in the hearts of users or not? This is something that can’t be answered right now, as it will be too soon to talk about something that you have just bumped into. But let’s see if this application meets with the user’s requirements. According to the CEO and founder of “Soon”, it is an advanced application that helps you to keep a track of your want-to-do items.

Future Digital Marketing Trends

Digital Marketing has transformed a lot in last few years and it is still evolving. As a marketer you keep a keen eye on every significant change and base your marketing strategy as per these changes. Predicting the future accurately is not possible, however you make assumption on the basis of data and present trends. After an extensive research and deep analysis, here are 6 things which may become prominent in digital marketing in the future.

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Mobile First –  Since almost everyone has a mobile these days, Mobile Marketing has become a hot trend. Promotional messages and calls on mobiles are old fashioned. Businesses are capitalizing on the new mobiles features such as internet, email, social media and more. The enamorous popularity of smartphones and tablets have opened the new gate of opportunities for marketers. Mobile internet users have already outnumbered desktop users, so giving priority to mobile makes sense. Mobiles are convenient and portable that’s why people often keep it on themselves, most of the time. In the coming years the numbers of mobile internet users will grow so a business should be ready to make full use of it. A responsive website which can fit in any screen is a basic need for mobile marketing. Many businesses have already optimized their websites for mobile users, you would lag behind, if you don’t have a mobile marketing strategy.

Rise of Video content – People enjoy watching videos more than anything else on the internet. Video content attracts people and deliver a brand’s message effectively. As per the findings of Forrester Research one minute video and 1.8 million words have equal effect on the human mind. Over a hundred million people watch online videos every day and this number is rapidly increasing. Realizing the popularity and impact of videos, businesses are creating video content and publishing it on their websites and Youtube channels. Companies can use videos in Promoting new products, helping customers with how-to-do guides, success stories, testimonials and many other things. Businesses will extensively use video content in the future.

Social Media will be more prominent – Social media has become an addiction for the new generation, most of the people have at least  one account on a social media site. Facebook alone has more than a billion users. Twitter is another very popular micro blogging social site. Social Media Marketing is an effective medium to connect with people and accelerate lead generation and sales. Social media sites drive the most traffic to websites after Google Search. Businesses have increased their marketing budget to capture their target audience on social media.

User Generated Content – As the name suggests User Generated Content is created and published by general masses. It is beneficial in several ways, first such content comes directly from people so it is more credible and trustworthy, secondly you don’t have to employ resources for content. User Generated Content promotes a brand and enhances its market reputation. A comment on your blog or Facebook post, image and videos sent by customers are some of the best example of such kind of content.  It can be in any form text, video, image, and more. Marketers often encourage people to provide content by providing some freebuddies to them. This trend will likely to grow further in the future.

Use of Personalization – You may have come across emails addressed with your first name. Statistics show that businesses which use personalized marketing gets more positive responses from customer than those that don’t. According to Marketingprofs use of personalization increases the sales by 19%. It has become an important part of marketing strategy today. Companies are trying to woo customers using personalization tactics. In content too businesses show their human side and use a conversational tone for a personal touch. This trend will continue in coming days as people like it.

Content Marketing will bloom – Google gets millions of search queries every minute, people look for various sorts of information online. By providing relevant information to people you can convince and convert them into your loyal customers. Content rules the internet and it will continue doing so in the future. SEO is entirely based on content, so good quality content can drives traffic, enhance search engine ranking and generate revenue for the company. Content Marketing is something that everyone is doing these days, but adopting the right kind of content strategy is important.

To sum up Digital Marketing will keep changing with time and you have to keep pace with it to harness the full benefits of it. Introduction of smartphones have enabled people to use most desktop internet feature on their mobile. These days social media apps come pre installed in mobiles so they can connect with the world with just a click of the finger. Marketers come up with innovative ideas and plans to attract people and digital marketing is their best bet for it.

Choose the Best Commenting System for your Website

The commenting option allows a visitor to share his thought on the content of a website/blog. This option is beneficial for both site owner and visitor. Comments create a buzz about the content and increase its value whereas people clarify their doubts and express their views.
Most websites allow their visitors to comments and publish it instantly or after moderation. Though the basic concept of commenting remains the same, you have several system and tools to enhance the user experience and usability of content. This blog will explore the various commenting system, their pros, and cons and let you decide which one is better for your website.
Things a Comment System should have Before the description of the various system tools, let’s first find out what one needs in the comment system of a website. The requirements may vary depending on the nature and content of websites, but a few basic things are same for every site. Spam Filter spam_filter Spamming is a common problem; you may have encountered many irrelevant comments with links. These comments do not add value but try to capitalize on the traffic and ranking of your website. It not possible to eliminate the spamming completely, but you can minimize it. So the comment system should have spam filter to control unwanted comments. Threaded Comment Option This option is not mandatory, but a value added feature. It allows people to reply on the comments of other people and take the debate further. The system should also have the option to subscribe for the future comment notification. Highlighting Author Comment A comment system should distinguish the comment of the author of the post from others. It lets people easily recognize the author and read his replies.
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 The author can also manage to handle the questions of a large number of people without getting lost in the similar looking comments. Gravatar Enabled gravatar Gravatar is the widely used profile picture of a user which gives credibility to the comments and attracts other people to join in the conversation. Gravatar encourages people to comment as it publishes the picture of the commenter. Alternative Login Having multiple login options is convenient for visitors as they may not have a specific account and don’t want to create one. In this situation, they can choose from other options. It also helps people of various interests to comment on your content. Three Popular Commenting Systems You get an inbuilt comment system in Blogger, WordPress and other Content Management System which you can replace with third party software. There are many easy to install and effective commenting tools, but you should study the pros and cons of a system before installing it. Here are the top 3 commenting systems. Disqus disqus Disqus is a widely used third party commenting tool. It was introduced in 2007 and presently more than 750,000 websites are using it. It is easy to install and simple to use. You just have to sign up with Disqus and add a code to your website and Disqus comment will begin to appear under the content post of your website. You can customize the look size and options of the comment box.
Most importantly Disqus permits you import old comments from other Blogger, WordPress, and other comment systems. Pros User-friendly interface and simple features Flexibility to sign in with social media profiles Includes image of a commenter Import comments from other platforms Threaded comments with sharing option Notification & email follow up One can add image videos too in comment Cons Needs customization to work properly Disqus works like a social media site and comments stay on its server It is slow to load Facebook facebook Facebook plug-in is another popular comment system. It is backed by a large number of Facebook users and has no other login option. People can publish the content along with his comment on his Facebook wall. This tool gives huge increased social love to a post leading to huge exposure. Pros Real name and identity as on Facebook Increased traffic due to Facebook likes and shares Spam Control Easy to use and understand Threaded Comments Cons No login option for other social sites such as Twitter and Google+ No backup or migration facilities All comments look alike so it is difficult to spot author’s comment Manual comment moderation is time-consuming Intense Debate intensedebate1 Intense Debate is the product of same people who introduced WordPress to the world and this fact adds to the credibility of the tool. It is the best option for anyone who wants a third party comment system for his WordPress site.
Pros Image of user in comment through Gravatar Easy to install and use Akismet based comment filtering system You can install several plug-in like Commentluv, social share, and more
 It is light and does not slow down the loading time of your website You can customize the comment system as per your wish Notification and subscription options for people Cons It doesn’t have social login option Needs to moderate strictly as it allows dofollow links The comments are stored away from your blog The comment system is an imperative part of a website, it allows people to express their views and connect with the author. Every Content management platform has a built-in comment system, one can replace it with a third party comment tools which provide better look and option.

In today's world internet had taken a new  era in indian economy.In the last one year Indian economy in online retail sector has taken a boom in such a big form that nobody has even thought of that.
Is 2016 the best year to launch your own e-commerce website?

Yes obviously it is.If you don't have your own e-commerce site today,then you may not even do that in coming future as that will not be practically possible.

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